Zone3 brand intro
Zone3 is the currently the number one triathlon brand in UK and one of the fastest growing worldwide. It has quickly become one of the most exciting and successful brands on the market thanks to its high performance products which year on year have achieved the best industry reviews based on speed, comfort, price point and innovation.
The range which include wetsuits, tri suits and accessories was launched in 2009 after years of research and development by elite athletes at Loughborough University; one of Europe’s leading sports research facilities.
The brand was started by elite athlete James Lock in 2007 to support his triathlon career. With an in depth knowledge of the triathlon world, James looked to design a range of products that would not only be able to sell and fund the costs of competing internationally but also products that would increase his performance. Ultimately, Zone3 was a company built with the athlete in mind right from the very start.
The product has always come first for Zone3. Nothing is more important than making sure that each product is as good as it can be. Zone3 don’t only use sports technology and lab testing but, more importantly, have conducted 1000’s of real life testing sessions and carefully listen to their customers feedback to further improve the range.
2014 is an extremely exciting year for Zone3 as the brand starts to expand worldwide and give 1000’s of new athlete access to their award winning product range.
Where has Zone3 come from?
Zone3 was started at Loughborough University in 2007 by Elite Triathlete James Lock to help support his triathlon career. A swim specialist, James has been Amateur World Aquathlon and Biathlete Champion and continues to lead the swim section of a number of high profile elite races. This in-depth knowledge of the sport, combined with years of research at Loughborough, has enabled the development of some of the highest performance products available on the market. There have been so many athletes involved with the development of the brand, that we have total confidence in every single product.
We knew we were on the right track when in our first year the Vanquish wetsuit got a 9/10 review in 220 Triathlon magazine. Subsequently, in 2010 the Aspire wetsuit got a 10/10 review; the only wetsuit to ever receive full marks! Since then, we’ve continued to keep to the key principles which make Zone3 products so good, but each year have added new cutting-edge features and graphics to further improve the styles, whilst still keeping an affordable price tag.
Zone3 is a company which has grown organically. Although we have enjoyed back-to-back sell out years nothing has happened too quickly, which we believe to be the best way for success. However, since 2010 our cult following started to turn more main stream and we have since formed partnerships with high profile retailers to start distributing the brand across the UK and Europe. We could not be happier with how well the brand has progressed and now, similarly as when training to be a triathlete, we’re starting to get the results after years of hard work and attention to detail.
The 2014 Season!
We are extremely excited about the 2014 season. We’re very passionate about triathlon and open water swimming and just can’t wait until the season gets into full swing!
We had our best year ever in 2013 which was given a massive boost by the Olympics being held in London in 2012. Watching the best athletes in the world has only inspired us further to keep on aiming to make the best products possible and we hope that the Games will also inspire many new athletes to give the sport a try.
After four years of rapid growth in the UK, Zone3 is now going global. We’re even more confident in our product range than ever before so feel it’s the perfect time to allow customers from all around the World to benefit from our unique design and product features.
In 2014 we are re-launching our Vanquish wetsuit which we are very excitied about! We also have some of the best Ironman athletes in the World such as Tyler Butterfield racing in our Victory D wetsuit which was a huge success in 2013. In line with our three year sponsorship of the London and Blenheim Triathlons we also have further developed our Entry Level collection which also includes our Activate Tri suits which RRP at £59.00 and our Advance wetsuit which won the BEST BUY award out of 14 brands tested in 220 magazine last year. On top of this we’ve taken every piece of customer feedback from 2013 and made those small little tweaks here and there to improve the range further.
With an incredibly successful few seasons under our belt we are looking to keep on developing great products, maintaining great prices and keeping the customer service as efficient as possible. We would like to pay tribute to all triathletes and swimmers for the sacrifices they make to maintain their training and especially for their confidence in brand Zone3 – thanks for your support and for spreading the word and let’s make 2014 a really great year!
What is Zone3?
The name Zone3 came about for a number of different reasons. We wanted to indicate that our brand incorporated all three sports within Triathlon. We wanted to show the focus an athlete possesses when they are ‘in the zone’. Most significantly of all we created our brand name because Zone3 is a terminology used by a wide range of top-level coaches as can be seen below:
- Zone3 is a threshold speed or racing pace where you are going at your fastest speed according to the distance you are travelling
- Zone3 therefore applies to every race you do.
- Zones 1 and 2 are predominately your training paces, but it is in Zone3 when you are in racing mode. In Zone3 you are powerful, controlled, focused and striving to complete a new challenge; whether this be completing the distance with no stopping, making a new Personal Best or beating a fellow competitor.